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The Book

Do you love choices but hate choosing?

Welcome to the club.

Music: Feist

The Choice Effect is for the twenty- and thirty-somethings who have all the opportunities in the world and no clue how to decide between them.

How do you pursue a fulfilling career, satisfy your wanderlust, find the right partner and watch Top Chef marathons all at once?

The Choice Effect looks at the issue of choice in the twenty-first century and ask: How do you choose when you’ve been taught you can have it all?

What people are saying about The Choice Effect:

“The Choice Effect is a hilarious, breezy, and ultimately insightful look at ‘Choisters’ – the young women of the Y Generation – and the mountain of choices they face in love, life and online shopping.” – Gigi Levangie, author of NYT bestseller The Starter Wife

“This witty, clever, and insightful gem is the perfect guide for any young person who’s so overwhelmed by choices that it sometimes seems impossible just to make one.” – J. Courtney Sullivan, author of bestseller Commencement

“The sharpest take on dating in decades.” – Sara Parriott, author of Sex Doesn’t Count When…

“In this wickedly funny bitch slap of a book, the authors establish themselves as the voice of a generation spoiled for choice. Williams, Vogel, and McGibbon nail the idiosyncrasies of the new old kids, baffled by too many options and paralyzed by their very freedom.” – Pamela Redmond Satran, author of the New York Times bestseller How Not To Act Old

“If you are a twenty something women or you ever wanted to understand one,The Choice Effect is for you.” – Howard Morris, author of Women Are Crazy, Men Are Stupid

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